week 9- keeping it all together

The effectiveness of any business is determined in a large part by how its data its managed and analyzed. clientele, finances, and other records should be centralized, accessible, and easy to work with. This weeks lectures on databases showed just how to go about that.

Through a program like access, or Microsoft SQL, I can keep all my clients, and thier accounts, on file and record and be able to easily keep them all up to date. It's infinitely better than paper files, and data redundancy is avoided thanks to the cascading nature of the data in the programs.

Also with a database program I'll be able to generate reports and actually make use of the data I'm collecting. That way, I can see what clients make the most use of my business, and perhaps come up with better marketing tactics to reach those who i'm not getting.